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When you have building your network, be generous with your information in it. The people you are networking with will remember and appreciate your generosity. Next, you will want to stay on their radar screen. When you are staying in touch with people, let them know if you are offering a new service or product and always remember to send thank you notes whenever you get a referral from them.
Some groups and events are better than others and some are just straight out time wasters. If this is what you are after, it is great! But more than likely you will want to attend events that can sell you books, get you new business or a combination of both. Some networking events cost money to join, but the better organizations don not always need to cost a lot, often you can find networking organizations that only charge a small fee at the door to cover room expenses.
The next thing you will want to look at when attending a networking meeting is supply and demand. If you are promoting your business and looking for leads, you probably won’t want to go to a meeting where there are a number of people doing the same thing you are. Unless it is an association you will want to look for meetings that have a good balance in attendees. There is nothing like networking to build your business, remember that much like marketing networking is all about relationships. Building them, supporting them, and, ultimately, benefiting from them.